Saturday, February 3, 2007

Why are Opt-In lists so important?

Testimonials, heard of them? They appear in the salesletter of most of the product on the market. "I made $12,000 selling", "I made $25,000 selling" etc. are the typical stories you will hear. Maybe they sold a product offered, or their own stuffs using the product advertised. How do they do it? From the word Business, comes the word Reputation. Reputed people make more money, because more people believe them.

When you struggle to enter the market, your first objective is customer relationship. You HAVE TO provide excellent support to your products. You have to offer something for free to the visitors of your site, for their time. You offer them products through eMail. So what do you have? Their eMail!

The visitors agree to give their eMail and accept any offers or products you give them through it. After you've finished a brand new product, don't go and start trying to advertise your site elsewhere. Announce your products to the people who have already downloaded/bought from you. They already know the quality of the products you deliver. They'll be one of the first to buy your products, and they help you spread the name!

With each product you sell, try and build more and more relationship. People are ready to hear from you, and what you have for them. Don't disappoint them!

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