Building Opt-In Lists - A Handy Trick

Its a fact that Opt-In lists can become the best marketing tool you've ever wanted. Imagine selling great amount of a new product of yours, in just less than 48 hours. How does it happen? Is it possible to make a new product of yours bring you money within a short period of time, without spend time on advertising? Ofcourse, by advertising your new products to the members signed up for your Opt-In list. But how do you make them sign up in the first place?


You can make free products like eBooks and Software to give away, but first requiring the user to enter his Name and eMail so that you can send the necessary information to him. It's of no doubt that your product might be very valuable, but people would just not value it as you're offering it for free.

Generally, even for such free products, you need to have a salesletter, which is close to 25% of the size of a normal salesletter used to sell products. This salesletter too should have a stunning title, a stunning headline and details about product features. You then offer your customer to gain instant access to it by just entering his Name and eMail and agreeing to subscribe to your newsletter.

This is where comes a catch. Can you make it more appealing? Ofcourse! Its just simple, but very appealing. You can see the difference yourself. So what do you have to do?

In your salesletter, say that your product costs some amount. You can decide it by keeping in mind what product you're selling. Then tell the user that, he can also get this very product for free if he signs up to your newsletter.

In the end, include an option for paying as well as signing up. Place the option for paying above the option for signing up. And make sure that when trying to buy the product through your Buy Link, you actually can. Don't include a fake link. The user should think that your product was really for sale, but you're still giving it away. All the user needs to do is sign up.

So what do you think the user decides? Would he ever pay for something which he can obtain for free?